PLAYUP is a mobile generation entertainment business that is pioneering new, mass-market ground across the sports broadcast, mobile and social/sport networking markets.

It's the first business of its kind to deliver sports broadcast and mobile interactivity on an (unrivalled) mass market and commercial scale – creating the scope to commercialize the millions that tune into live sport on a 'per viewer' basis.

The PLAYUP Model:

PLAYUP adds an, interactive dimension to LIVE sport through;

LIVE (SMS) Games – Easy, Quick & Fun:

• Inexpensive (Rs5 & Less)
• Rs Prize Rewards
• Instant Win (SMS, Watch, Win)
• Skill Based (Reward skill play)
• Played via sms against LIVE sport
• Pays Big/Regularly
• No Downloads, Registrations or Credit Cards

LIVE (Mobile) Interactivity – SMS, WAP, 3G:

• (FREE) Live Content: Scores, Commentary, Previews/Reviews, Tables, Statistics, About your Team, Breaking News & Ranking Games. PLUS Event Specific: Ring Tones, Wallpapers, etc.
• (FREE) Interact LIVE: Add to LIVE Commentary, Create Mobile Posts, Forums, Create Mobile Communities. PLUS Mobile-to-TV interactivity (personal tickers)

There's nothing like the PLAYUP mobile proposition anywhere in the world; unique, socially acceptable games with broad regulatory acceptability, global capacity (game play, Rs prizes, interactivity); delivered to a fan at the cost of an SMS.

Engaging with LIVE sport has never been more fun or rewarding.